Why we make bad decisions

“Yet people are loath to challenge experts. In a 2009 experiment carried out at Emory University, a group of adults was asked to make a decision while contemplating an expert’s claims, in this case, a financial expert. A functional M.R.I. scanner gauged their brain activity as they did so. The results were extraordinary: when confronted with the expert, it was as if the independent decision-making parts of many subjects’ brains pretty much switched off. They simply ceded their power to decide to the expert.”

http://www.nytimes.com/2013/10/20/opinion/sunday/why-we-make-bad-decisions.html?hp&_r=0&pagewanted=all

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