Here in Bulgaria, the majority of people see the cold as something dangerous to be wary about. In Findland, many mothers think the exact opposite as you can read in this article:
“I think it’s good for them to be in the fresh air as soon as possible,” says Lisa Mardon, a mother-of-three from Stockholm, who works for a food distribution company.
“Especially in the winter when there’s lots of diseases going around… the kids seem healthier.”
This is just another example confirming that as for many things in life, it is all a question of reference point (as would agree Einstein). There is no single truth, so if there something to be wary about, it is the people who think they know the one and only truth.